Our first task was to design a new logo. We considered the unique blend of classic British and Italian styles that make up HKT garments. One of our biggest influences were coat of arms designs from each of these regions. This sort of composition projects a feeling of regality that appeals to many of HKT’s high end clients
While the logo was being created we fully updated their website with a new e-commerce platform (complete with a virtual shopping cart) offering customers a wide range of shirts, trousers, and haberdashery accessories. We captured and edited all product photos in the online store. We also developed several AdWords Campaigns specific to the online store as well as a general brand interest ad.
We concurrently developed and executed print advertising campaigns that appeared in many prominent publications including Modern Luxury, Atlanta Magazine, Atlanta Business Chronicle, and Men’s Book, as well as seasonal Look Books highlighting HKT's newest fashions.
Subsequent projects include extensive email and social media marketing campaigns complete with original designs and photography.