Hot Desk International came to us with a nearly complete website, filled with comprehensive text content that detailed their program and mission. What they needed was a redesigned website and brand message that set them apart in their rapidly growing industry. Following extensive competitor research, we worked with Hot Desk International to develop an effective brand voice that exemplifies their strengths and highlights the unique opportunities they have to offer.
What followed was a total digital face-lift. We adapted existing content to fit within the updated brand and re-built their website from scratch to ensure a clean, modern, and optimized finish. The final website was complete with motion graphics and over a dozen interactive pages. Each page has full mobile optimization and was finished with extensive SEO.
In addition to revamping the Hot Desk International website, we also refurbished their existing logo. A focus on the professional aspects of the Hot Desk mission was key, but we didn’t want to neglect their role and experience in international travel. The final logo represents a tabletop globe, one that could easily be seen in a business office. Also included in the design are suggestions of the letters ‘H’ and ‘D’ found in the globe frame.