Threads and Beams is a start-up built out of a passion for shoes and the community. Community outreach is one of the defining aspects of their brand.
We were tasked with fully rebranding their company starting with their logo.
Their Beams Initiative seeks out disadvantaged individuals in need of a helping hand. They donate 50% of their profits back to the community. The company’s founders are also Muslim, which prompted us to think of the five pillars of Islam, one of which is charity. The final logo incorporated five bars which represent both laces and beams. We later designed a e-commerce website loaded with original content and photography.
While designing the new brand, we provided original content to help drive their social media presence and grow an audience. Following the launch of the new brand, we helped the client connect with local influencers to expose the brand to a new audience and create engagement.
We continue to help Threads and Beams with their marketing efforts through email marketing, content generation and continued social media presence.